Trusted for his sensitivity for portraiture work, photographer Nick Garcia traveled to three remote areas in Brazil to capture Citi’s involvement with sustainable development projects. During the 3-week assignment Nick worked with Ogilvy Brazil’s creative and production teams, photographing the hopeful images of Citi’s progress-making clients and local residents. “Nick’s versatility made him a great choice for telling our stories in Brazil, which required an eclectic mix of portraits, landscapes, and a bit of photojournalism as well,” said Citi’s production consultant, Roy Schecter. “His photographic skill matched his ability to work in close harmony with our ad agency’s art director and to blend in effortlessly with everyone on the team. These are extra-valuable qualities when you’re working under sometimes stressful conditions in an unfamiliar part of the world. And Nick’s feeling for people and places is evident in the final product.”
The assignment took him to Caetite in the State of Bahia, where Renova Energia is growing to meet the country’s increased demand for renewable energy. Then Nick traveled to Araxa, in the State of Minas Gerais, to witness through his lens the improved living conditions of the region’s residents through their access to commercial goods brought by Citi’s partner, Zema. Finally Nick, was able to visit the Piracanjuba plant at Bela Vista in the state of Goias. Piracanjuba is one of the five largest dairy producers in the country and an example of corporate responsibility through the support of local dairy producers.
Relying on the production services provided by FernandaGallardo.com Nick traveled throughout the country and connected with locals, creating a gallery of images that have been used by Citi for their #ProgressMakers campaign. Some of the images can be previewed at https://www.citibank.com.br/progresso/